Your privacy matters to us. We're committed to transparency and protecting your personal information.
Last updated: 1 June 2026
Welcome to Oakridge Hospitality Insights. We provide expert analysis and reviews of hotel technology platforms, with particular focus on upsell and ancillary revenue solutions such as Oaky and Roomdex. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website and services.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy applies to all visitors, clients, and users of our website located at our offices in the United Kingdom.
By using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our services or provide us with your personal information.
Company Name: Oakridge Hospitality Insights
Registered Address: 47 Eccleston Square, London, SW1V 1PB, United Kingdom
Email: privacy@oakridgehospitalityinsights.co.uk
Phone: +44 20 3875 6421
We are the data controller for the personal information we process, unless otherwise stated. This means we determine the purposes and means of processing your personal data.
We collect and process various types of personal data depending on how you interact with our services. The categories of data we collect include:
Occasionally, we may receive information about you from third-party sources such as industry partners, event organizers, or publicly available business directories when you've provided consent for your information to be shared.
We process your personal data for specific, legitimate purposes. We believe momentum over motion — every piece of data we collect serves a clear purpose in delivering value to you. Here's how we use your information:
Under UK GDPR, we rely on the following legal bases to process your personal data:
We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. A cookie is a small text file stored on your device when you visit our website.
Essential Cookies: Required for the website to function properly. These enable core functionality such as page navigation, form submission, and access to secure areas. Without these cookies, certain services cannot be provided.
Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting anonymous information. We use Google Analytics 4 to measure traffic patterns, popular content, and user journeys. This helps us improve our content about Oaky, Roomdex, and other platforms.
Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences, login status, or language settings. These improve your user experience but are not essential for basic site operation.
Preference Cookies: Remember your cookie consent choices and other preferences so you don't have to set them again on each visit. We store this information locally in your browser using localStorage technology.
When you first visit our website, you'll see a cookie banner asking for your consent. You can accept or decline non-essential cookies at any time. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website.
To manage cookies in your browser:
For more information about cookies and how to control them, visit www.allaboutcookies.org.
We use Google Analytics 4 to collect anonymized data about website usage. Google Analytics uses cookies to track sessions, page views, and user interactions. The data collected is aggregated and anonymous, and Google does not associate your IP address with any other data they hold. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.
We may share your personal data with carefully selected third parties who help us operate our business and deliver services. We only share data when necessary and ensure these partners comply with appropriate data protection standards.
Some of our service providers may be located outside the United Kingdom. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:
We never sell, rent, or trade your personal information to third parties for their marketing purposes. Your data is valuable to us because it helps us serve you better — not as a commodity to monetize. Less surface, more substance: we focus on meaningful relationships, not transactional data exchanges.
We may disclose your personal data if required by law, regulation, legal process, or governmental request. We may also disclose information to protect our rights, enforce our policies, respond to claims, or protect the safety of our users and the public.
Under UK GDPR, you have specific rights regarding your personal data. We respect these rights and provide mechanisms to exercise them. What you measure, you can move — and what you control, you own.
You have the right to request a copy of the personal data we hold about you. This is commonly known as a "data subject access request." We will provide this information free of charge in a structured, commonly used, and machine-readable format within one month of your request.
You have the right to request correction of inaccurate or incomplete personal data. If you believe any information we hold is incorrect, please contact us and we will update it promptly.
You can request deletion of your personal data in certain circumstances, such as when:
Please note that we may need to retain certain information for legal or administrative purposes, such as record-keeping, completing transactions, or complying with our legal obligations.
You have the right to request that we limit how we use your personal data in certain situations, such as when you contest the accuracy of data or object to processing. When processing is restricted, we may store the data but not use it further without your consent.
You have the right to receive your personal data in a portable format and transmit it to another data controller. This applies when processing is based on consent or contract and is carried out by automated means.
You have the right to object to processing based on legitimate interests or for direct marketing purposes. When you object to direct marketing, we will stop processing your data for those purposes immediately.
When we process your data based on consent (such as for marketing emails), you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal. You can unsubscribe from marketing communications using the link in any email we send.
To exercise any of these rights, please contact us at:
Email: privacy@oakridgehospitalityinsights.co.uk
Phone: +44 20 3875 6421
Post: Oakridge Hospitality Insights, 47 Eccleston Square, London, SW1V 1PB, United Kingdom
We will respond to all legitimate requests within one month. In complex cases or if we receive multiple requests, we may extend this period by two additional months and will inform you of the extension and reasons.
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113
Website: www.ico.org.uk
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.
When personal data is no longer needed, we securely delete or anonymize it to prevent unauthorized access or use. Deletion methods include:
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security practices include:
In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, we will notify you and the ICO within 72 hours as required by law. We will provide information about the nature of the breach, potential consequences, and measures taken to address it.
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will delete such information from our systems.
Our website may contain links to external websites, including those of hotel technology providers like Oaky, Roomdex, and other platforms we review. We are not responsible for the privacy practices or content of these third-party sites. When you click on external links, you leave our website and are subject to the privacy policies of those destinations. We encourage you to review the privacy policies of any website you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational needs. When we make significant changes, we will notify you by:
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we are here to help. You can reach us through any of the following channels:
Oakridge Hospitality Insights
47 Eccleston Square
London, SW1V 1PB
United Kingdom
Email: privacy@oakridgehospitalityinsights.co.uk
Phone: +44 20 3875 6421
General Inquiries: contact@oakridgehospitalityinsights.co.uk
We aim to respond to all privacy-related inquiries within 48 hours during business days. For urgent matters regarding data breaches or immediate data deletion requests, please call our office directly.
As we specialize in reviewing and analyzing hotel technology solutions, you may share sensitive business information with us regarding your property, current systems, and technology needs. We want to be transparent about how we handle this information:
When you request consultations or comparisons of platforms such as Oaky (popular in Italy for hotel upsell and online check-in solutions), Roomdex (widely adopted in Spain and Portugal for ancillary revenue management), or other alternatives, you may provide:
This business-sensitive information is treated with the highest level of confidentiality. We use it solely to provide accurate recommendations and comparisons. We do not share your specific business metrics with technology vendors, competitors, or other third parties without your explicit written consent.
When we facilitate introductions to platforms like Oaky (known for guest journey personalization and check-in automation) or Roomdex (recognized for pre-arrival upselling and ancillary revenue optimization), we may share your contact information and basic property details with these vendors so they can provide demos or trials. We always inform you before making such introductions and obtain your consent.
With your permission, we may create anonymized case studies showcasing successful implementations of hotel technology platforms. These case studies never include identifying information such as property names, specific locations, or unique operational details. All metrics are generalized or aggregated to protect your privacy while helping other hoteliers learn from real-world examples.
Since our founding in 2016, we've built our reputation on providing honest, unbiased analysis of hotel technology platforms. Over eight years, we've helped 480+ properties across eight countries make informed decisions about critical systems like Oaky's upsell platform, Roomdex's ancillary revenue tools, and numerous alternatives.
Our commitment to your privacy is inseparable from our commitment to our mission. We believe hoteliers deserve expert guidance from a trusted source who puts their interests first — and that starts with protecting your personal information as carefully as we protect our own.
We understand that sharing your business challenges, technology frustrations, and revenue goals requires trust. We never take that trust lightly. Every piece of data you share helps us serve you better, and we are committed to using it responsibly, transparently, and always in your best interest.
Questions or Concerns? We are always available to discuss your privacy. Whether you want to understand how we handle your data, exercise your rights, or simply have a question about this policy, please reach out. Your peace of mind matters to us.